Robin Andersen dissects why five of the top ten selling vehicles in the US are now trucks and sport-utility vehicles. ‘Road to Ruin: The Real Dirt on Sport-Utility Vehicles’ seeks to raise awareness about how sport-utility vehicles have come to dominate the market, in spite of the fact that they are unsafe, enviromentally destructive gas-guzzlers. The tape argues that it is persuasive advertising that has made these vehicles so appealing to consumers. Robin Andersen, Ph.D., teaches Communication and Media Studies at Fordham University and is the Director of the Peace and Justice Studies Program. She has written numerous journal articles and book chapters on media issues and the influence of TV and Advertising on American society. She is the author of “Consumer Culture and TV Programming”, published by Westview Press and editor of “Critical Studies in Media Commercialism” by Oxford University Press. Her book titled, “Media and War: Censorship, Propaganda and Myth in the Information Age” was published in 2006. She is frequently interviewed as an expert source on media issues for radio, television and newspaper reporting. She is also featured in numerous educational documentaries.
1998 TRT: 28 minutes #278