The indomitable Herb Schiller probes democracy and consumption, marketing and sponsorship of Tabloid TV via “Geraldo!” In this “post-modern analysis of Trash TV,” complete with “video nausea” and Geraldo himself, media scholar and Paper Tiger regular, Herb Schiller hosts “Herb!” a Paper Tiger mock-up of a sensationalistic talk show. Filmed in front of a live studio audience flamboyantly using the tactics to used to “shock, hammer and inflame” to echo the trash TV genre. On the subject of the program, Geraldo, Schiller offers a critical reading through and within the framework of Trash TV. Schiller examines the topics of shows such as “A Current Affair”, including grave-robbing, pornography, and a convention for mercenaries, asking “what is the way these shows function?” He examines the corporate sponsorship of these shows as well, calling attention to the fact that the sponsors are not necessarily trashy companies and that the commercials make blatant attempts at class, revealing their anxieties at attracting solely “low-class viewership.” Schiller’s deconstruction is complimented by interviews on the streets in which Tigers ask passers-by their opinions regarding sensationalistic television. In the end Schiller concludes that while all of his previous assertions are true, Trash TV is, in fact, not all that different from other TV.