This time Schiller, former professor emeritus of communication at the University of California, San Diego, who documented key shortcomings in the new information economy years before anyone else, steps in the ring to take on the overwhelming barrage of advertisements that pervade sports broadcasts. Dawning a black and orange striped Paper Tiger robe, Schiller prods at the way corporate conglomerates are shaping every aspect of sports, off the field and on. From the marketing of sports apparel; Air Jordans and Starter Jackets, to the frequent uprooting and relocation of players and teams, Schiller reiterates that corporations are fast becoming the real players in the sports world. Schiller is the perfect blend of level-headed professorial presentation of the facts and the irreverent media industry myth smashing, a balance that is the hallmark of Paper Tiger productions. Schiller was an American media critic, sociologist, author, and scholar. He warned of two major trends in his prolific writings and speeches: the private takeover of public space and public institutions at home, and U.S. corporate domination of cultural life abroad, especially in the developing nations. His eight books and hundreds of articles in both scholarly and popular journals made him a key figure both in communication research and in the public debate over the role of the media in modern society.