Distinguished Psychologist, author and activist Joel Kovel reads excerps from a 1982 copy of Psychology today in the ironic setting of a Psychiatrists office complete with patient on a chaise lounge. The current state of institutional psychological trends are discussed, commercial advertising for alcohol with in it’s pages are analyzed as well as the overall market for such a publication. Kovel is an American politician, academic, writer and eco-socialist with a background in psychiatry and psychoanalysis.