In this studio program produced with Mattelart while she was visiting the US, feminist communications theorist and author of The Carnival of Images, Michèle Mattelart, examines the role of the Chilean Press in mobilizing women in support of the 1973 Coup d’Etat. Mattelart lived in Chile between 1963 until 1973 when the coup took place, and brings to light the state of the mass media in the country both before and during the conflict. In the wake of September 11 1973 and the forced closure of liberal media, which had provided an outlet for the views of the Popular Unity movement, reduced the Chilean media to a soap-box for the views of Pinochet’s administration. The propagandistic bent was not only present in largely distributed news journals such as “El Mercurio”, but also in more focused publications such as the women’s magazine EVA. Including recipes calling for scarce ingredients and articles on how women should prepare for the possibility of a draft, EVA politicized the daily lives of women, thus bringing a social group usually considered absent from the political sphere directly into it. Mattelart examines how this can be related to the patriarchal system where the idea that women need a strong state, “a real father,” is proliferated as they become mobilized for the right. In all, she demonstrate through this extreme example of the Chilean Press how the societal ambiguity of “the feminine” makes women’s identity in the press malleable, and thus how it can be exploited for political purposes. This program includes excerpts from La Spirale, a documentary on the Chilean conflict by Armand Mattelart and Chris Marker