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Paper Tiger at The Whitney: Youth and the Media; Escape From Tom and Jerry
This episode, broadcast LIVE at the Whitney museum, targets the issue of advertising in American television. The focus is on the shear amount of advertising aimed at youth and the tactics of using sex and violence to dramatize and glorify products. Each year corporations spend BILLIONS of dollars on advertising for children and as a result reap billions of dollars in revenue. People of all ages are exposed to a constant barrage of graphically violent and sexual images used to sell products. The American viewer’s economic and cultural lives are being manipulated from behind an iron curtain of capitalist control. Filmed in a satirical setting of “soviet television”, the form moves to question what cultural deprivation we suffer from having corporate and market controlled media. With fun skits and cool music videos, this episode serves as an outstanding example of the kind of creative and exciting hub Paper Tiger has served for artists, activists and media makers, and is a great display of the collaborative efforts put into Paper Tiger’s signature creative, hard- hitting and innovative media making. A critical look at advertising directed at childern.
1985 TRT: 28 minutes #74