In this show NYC activist Ritchie Pérez gives an in-depth look at the campaign to counteract the negative depictions of Puerto Rican and Blacks in the film Fort Apache: The Bronx. The campaign challenged the right of filmmakers to use racist and stereotypical images and to exploit the poverty conditions in the ghetto. Fort Apache: the Bronx dealt with real issues in the Puerto Rican and Black community such as poverty, police brutality, housing abandonment and decaying communities but failed to show the root causes and instead blamed the problems on the community. The campaign as described by Pérez proved that it is possible to have a unified, collective action against media racism. A clear description of the media’s power to amplify and perpetuate harmful stereotypes is followed by an overview of the movie industry, and how the increasing media conglomeration is connected to banks and to the cable industry. Pérez gives an overview of the tactics that were used in the campaign, including boycotts, breaking media blackouts to get media attention, garnering a broad cross section of multi-cultural support, targeting key players and most importantly creating the context in which media needs to be judged by individuals in the public for racism, sexism and classism. This show is an ideal primer for activists looking to directly confront the media and provides a historical context for current media reform work. Pérez was a founding member of the National Congress for Puerto Rican Rights and taught college courses on the Puerto Rican urban experience, the mass media, U.S. social policy, and the history of the labor and civil rights movements. Pérez wrote and lectured extensively on topics such as urban problems, the restructuring of the U.S. economy, race relations, media stereotyping, electoral politics, community organizing, campus organizing, youth leadership development, and political empowerment. He also developed a strong critique of how mainstream media stereotyping of the same communities translated directly into political oppression and economic marginalization. In 1980, Pérez helped lead a community campaign targeting the racist and sexist film Fort Apache: The Bronx. That campaign, in turn, helped grow a broad national movement for fair representation and multiculturalism in entertainment media.