Judith Williamson examines consumer culture in America, from the multiplication of products and their functions to capitalism’s colonization of the body. What is the meaning of freedom in modern day America? Is it the freedom to change the world or the freedom to change our socks? Williamson is the author of Decoding Advertisements: Ideology and Meaning in Advertising (Boyars, 1978), Consuming Passions: The Dynamics of Popular Culture (Boyars, 1986), Deadline at Dawn: Film Criticism, 1980-1990 (Boyars, 1993) and L’Homme Fatal: Watching Ourselves at the Movies (Random House, 1999)